Anvtower.com is the premier content site in Chennai. It is home to several of Chennai's most popular interactive online brands, including Sports, Showbiz, NEWS, HEALTH, Money and AUTO -- plus such TV listings, online travel bookings, weather, horoscopes and more. Updated around the clock, it's no wonder Anvtower.com attracts tens of millions of visitors each month.

On-line Advertising

The Internet Advertising Bureau On-line Advertising Effectiveness Study, conducted in June of 1997, demonstrated that a single on-line ad exposure can generate increases in:

Advertisement Awareness
Brand Awareness
Product Attribute Communication
Purchase Intent
Anvotwer.com Advertising

A Anvtower.com advertising message provides information and entertainment, fosters a sense of community, affords an opportunity to establish and improve both customer relations and services and allows for an environment that no longer relys on a static image but becomes an interactive forum to engage your customer. In addition, advertising on Anvtower.com adapts to current events, trends and audience interest as well as providing immediate feedback allowing advertisers to make informed, timely decisions about customer behavior. The critical benefit however is that Aanvtower.com provides advertisers the opportunity to target their specific demographics.

Why advertise with Anvtower.com?

Advertising on Anvtower.com will...

Provide cost effective brand awareness
Strengthen your company's leadership position
Assist in meeting reach/frequency objectives
Deliver highly targetted messages
Provide measurable results
Establish and improve customer relations and services
Adapt dynamically to current events, trends and audience interests
Deliver "buying" customers to advertisers' web site
Supplement and reinforce advertisers' e-commmerce functions


ADVERTISING PACKAGES ON ANVTOWER

ANVTOWER has a variety of advertising packages to meet your marketing needs. Each package is tailor-made to meet advertiser's needs.

Branding

Banner ads with direct links to web sites throughout ANVTOWER content areas
500,000 page views guaranteed - $15,500 Net
1.5 million page views guaranteed - $34,500 Net
2.5 million page views guaranteed - $50,000 Net


Sponsorships

Sponsorships offer advertisers the opportunity to maximize their marketing impact through exclusive ownership of pages within the sponsorship area.

Each program is tailored to suit the advertiser's needs in terms of positioning in content areas and type of campaign.

Dynamic Sponsorship programs can be created cost effectively and can incorporate a number of elements such as; mini-sites, contests, or promotions.


E-Commerce Affiliations

E-Commerce Affiliations offer advertisers the flexibility of inserting 'search' and 'buy it' boxes adjacent to specific content areas within ANVTOWER. These affiliations drive the e-commerce component for advertisers.


Advertorial Microsite

Advertorial Microsites are sites within ANVTOWER that are branded advertorial content areas, developed by the advertisers, sometimes in concert with the ANVTOWER editorial teams. An online advertising program incorporates banners to lead Internet users into the advertorial microsite, often leveraging the contextual placement of the banners to reinforce key marketing messages and promote specific contest areas of the advertorial microsite.

AD SERVING TECHNOLOGY

ANVTOWER uses NetGravity 3.0 as our ad management system. NetGravity is the leading software solution for managing advertising on a Web site, serving close to 35% of all ads on the internet.

Creative
Banner Ad (468x60 - 12K file limit), Button (120x60), Ad Page (560x450), Hot Button (88x26)
Alternative text, up to 70 characters
Animated Gif (up to infinite looping), HTML/CGI, Flash or Java (with prior approval)
One day lead time for static banners, three days for rich media
Creative can be developed in-house at no additional cost

Targeting
Content (reaching mass or niche areas, local or affiliate network sites)
Region (Continent, Country, Province, Region, Major Metro, Area code)
Internet Service Provider
Operating System
Browser and Version
Day and Hour
Ad Banner Distribution
Page Referrals

Reporting

NetGravity gives advertisers key insights into their ad performance, answering crucial questions about ad buys. How effective was each piece of creative? Which areas of Anvtower.com are most effective?
Reports by Ad, Placement, Day, or combinations.
Reports available on-line, or by fax
Excel Spreadsheets following format of Anderson Lemke and Modem Media
Performance based on targeting criteria
Customized reports

Future Plans

In 1998 Anvtower.com began building a user database by introducing registration with new products like MyAnvtower.com, HockeyPlus, and Contests. The focus in 1999 will be to begin to deliver targeted ads to registrants. The targeting offered would be age, gender and income level.

With additional focus on one-to-one targeting, there will be procurement of 'global profiling.' With this we will have access not only to the registrants in our database but registrants in larger, Internet wide database collections.